Upgrade Their Education

ASUS wanted to find a way to engage and excite the education industry. Our task was to create a global campaign that framed technology not as a hardware refresh, but as a vital tool for upgrading a child's learning experience. We created a series of brand films that showcased how our future becomes incredible when technology and education come together, helping ASUS become the computer of choice for schools.

The Challenge

The primary challenge was to shift the perception of technology upgrades within schools and educational institutions. Rather than a routine, budget-driven chore, we needed to inspire educators and tech decision-makers to see it as a profound opportunity—a chance to enhance the learning experience and unlock the potential of every student.

The Creative Strategy

Our creative strategy adapted the global “Upgrade to Incredible” campaign platform specifically for the education market – ”Upgrade their Education”. The core idea was to demonstrate that with the right technology, schools could upgrade more than just their computers—they could upgrade their curriculum, their teaching methods, and ultimately, their students' futures. The campaign focused on inspirational storytelling.

The Execution

To bring this vision to life, our creative team created a dedicated long-form brand film for the education sector. This was supported by a series of short-form video ads highlighting how ASUS technology could transform specific learning environments, from art classrooms to science labs. This B2B marketing campaign used tailored ad creative to resonate with different stakeholders within the educational ecosystem, from teachers to IT directors.