You either think advertising is an art or a science.


We believe it’s both.

OUR STORY

In 2021, our journey began. We wanted to create an advertising agency that didn’t keep creative strategy separated from data and media. Because we believe great work happens when art and science start talking to each other.

MEET THE FOUNDERS

Byron Ng

Digital Director, Co-founder

Byron began his career in financial media, working in the data department at Bloomberg after earning his master’s degree in finance at Warwick Business School. With a knack for numbers and a passion for creative problem-solving, he decided to bring his unique blend of expertise to the world of digital advertising. Byron honed his skills in paid media and data analytics at one of the top media agencies in Hong Kong, where he worked on projects for Nike, Gucci, Adobe, Decathlon, and others. He now shares the reins with Kiefer in delivering meaningful change to the industry and clients.

Kiefer McKenzie

Creative Director, Co-founder

Kiefer first entered the advertising industry after studying at the School of Communication Arts in London. From there, he earned his place working in some of the best creative agencies in the world, before establishing Byron McKenzie. Across his career, he’s worked on a multitude of brands and has won a number of prestigious awards, including D&AD pencils, The One Show, Spikes, Adfest, and has even had one of his films voted into the top 10 best ads in Asia by Campaign.

SERVICES

Here is how we can help you

We bring together a vast array of expertise to help you solve problems and hit your business goals. Whether it’s creating a brand, building a website or launching and managing an ad campaign, we can help you grow.

SERVICES

Here is how we can help you

We bring together a vast array of expertise to help you solve problems and hit your business goals. Whether it’s developing a complete brand strategy, building a high-performance website with on-page SEO, or launching and managing a multi-channel paid media campaign, our team is here to help you grow.

Frequently asked questions

  • We are a full-service advertising and digital media agency based out of Hong Kong, but with global clients and reach. Our core expertise lies in the integration of data-driven paid media with beautifully-crafted and effective creative.

  • Our core philosophy is that the best work is a blend of art and science, a synergy we call "Creativity meets Precision." We're a founder-led agency that combines award-winning creative experience with a data-driven approach. Unlike larger, bureaucratic firms, our integrated, agile workflow ensures direct access to senior talent and a collaborative process that truly listens to our clients. We deliver campaigns that are not only beautiful but also highly effective and measurable.

  • We partner with a diverse range of clients, from global brands like ASUS and Microsoft to local businesses and innovative startups. We have extensive experience working with in-house marketing departments and business owners across various industries, including tech and AI, who are looking for a dedicated partner to help them grow and hit their targets.

RECENT WORK

Explore our latest projects

Got a project in mind?