OUR STORY

In 2021, our journey began. We wanted to create an advertising agency that didn’t keep creative strategy separated from data and media. Because we believe great work happens when art and science start talking to each other.

MEET THE FOUNDERS

Byron Ng

Digital Director, Co-founder

Byron began his career in financial media, working in the data department at Bloomberg after earning his master’s degree in finance at Warwick Business School. With a knack for numbers and a passion for creative problem-solving, he decided to bring his unique blend of expertise to the world of digital advertising. Byron honed his skills in paid media and data analytics at one of the top media agencies in Hong Kong, where he worked on projects for Nike, Gucci, Adobe, Decathlon, and others. He now shares the reins with Kiefer in delivering meaningful change to the industry and clients.

Kiefer McKenzie

Creative Director, Co-founder

Kiefer first entered the advertising industry after studying at the School of Communication Arts in London. From there, he earned his place working in some of the best creative agencies in the world, before establishing Byron McKenzie. Across his career, he’s worked on a multitude of brands and has won a number of prestigious awards, including D&AD pencils, The One Show, Spikes, Adfest, and has even had one of his films voted into the top 10 best ads in Asia by Campaign.

SERVICES

We are a regional creative and digital marketing agency specialising in the APAC market. From our headquarters in Hong Kong, we use data, strategy, and creative production to spark inspiration and ignite growth for brands across Asia.

Branding Research and Insights
Brand Strategy
Brand Identity
Brand Collaterals
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Insights and Strategy
Ideation and Direction
Copywriting and Content
Creative Production
Design
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Strategy and Planning
Channels
Campaign Optimisation
Measurement and Intelligence
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Social Strategy
Content Production
Management
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Strategic Architecture and Research
Website Design
Platforms and Development
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Frequently asked questions

We are a creative and digital marketing agency based out of Hong Kong, but with global clients and reach. Our core expertise lies in the integration of data-driven paid media with beautifully-crafted and effective creative.
Our core philosophy is that the best work is a blend of art and science, a synergy we call "Creativity meets Precision." We're a founder-led agency that combines award-winning creative experience with a data-driven approach. Unlike larger, bureaucratic firms, our integrated, agile workflow ensures direct access to senior talent and a collaborative process that truly listens to our clients. We deliver campaigns that are not only beautiful but also highly effective and measurable.
We partner with a diverse range of clients, from global brands like ASUS and Microsoft to local businesses and innovative startups. We have extensive experience working with in-house marketing departments and business owners across various industries, including tech and AI, who are looking for a dedicated partner to help them grow and hit their targets.