Another Incredible Day

The Overview

To help promote the launch of their new AI-powered education devices, ASUS wanted us to create a series of video assets for multiple markets across the globe.

The Challenge

The challenge was to create a campaign that appealed to different international audiences, communicated the key selling points of their hero device, and would give viewers a sense of excitement.

The Creative Strategy

Our solution was a creative strategy that utilised a modular narrative and unique visual direction to keep viewers entertained and give ASUS greater flexibility with their video assets.

The Execution

By writing the script with a modular narrative, we were able to ensure that different versions of the brand film could be extracted in the editing room. This gave us greater cost efficiency in terms of production, but also allowed their regional offices to pick and choose their preferred topic for that market.

The Results

The strategic combination of a modular narrative and engaging visuals translated directly into powerful metrics, showcasing the campaign's ability to resonate broadly and deeply with its target international markets.

2.0M

organic impressions in 4 weeks

171K

organic views in 4 weeks

9%

view through rate