Effectiveness is powered by data

Understanding the data you collect and transforming it into actionable insights.

Working without data is like going for a walk with a blindfold on—it’s all fun and games until you have to cross the street. At Byron McKenzie, our digital media agency in Hong Kong provides expert marketing analytics services, leveraging advanced tools and artificial intelligence, to make better decisions that lead to better strategies and a real competitive edge.

We help you make sense of the data from your campaigns and customers, transforming facts and figures into clear insights for your business.

We ensure every digital marketing campaign is measurable with clear campaign reporting so we can analyse results and improve every time.

We go beyond traditional reporting to provide a deeper understanding of your business and customers. By applying advanced statistical analysis and predictive models, we help you uncover hidden patterns, optimise campaign performance, and make smarter, data-driven decisions that reduce costs and drive growth. Our approach goes beyond simple reports, using sophisticated analytical methods like Marketing Mix Modeling (MMM) to quantify the impact of your campaigns and identify more efficient ways to reach your audience. This precision allows you to reduce costs and make more informed decisions about future investments.
Interpreting vast amounts of data can be overwhelming. Our data visualisation services use custom dashboards, graphics, and charts to communicate complex insights in a way that is clear, intuitive, and easy to understand at a glance.
As regulations transform the privacy landscape, a well-crafted first-party data strategy is more important than ever. We help you ethically collect, manage, and use AI to activate the data you get directly from your customers, unlocking powerful and exclusive insights for personalisation and retargeting.
Marketing technology (Martech) refers to the AI-powered tools used to automate, optimise, and measure your marketing activities. We provide Martech consulting and help you implement and manage the right platforms—from marketing automation to CRM—so you can focus on creating value.
The beauty of digital marketing is that every ad dollar can be tracked. We establish clear KPI tracking and use advanced methods, including attribution models, to provide regular performance analysis so that every business decision is made with the same, reliable data.

DATA

Frequently asked questions

Marketing analytics is the practice of measuring, managing, and analysing marketing performance to maximise its effectiveness and optimise return on investment (ROI). You need it to understand what's working, what isn't, and how to allocate your budget for the best possible results, taking the guesswork out of your digital marketing efforts.
We analyse a wide range of data, including website traffic from Google Analytics, ad campaign performance from platforms like Google Ads and Meta, social media engagement metrics, customer data from CRMs, and sales or conversion data. We integrate these sources to create a holistic view of your marketing funnel.
Yes. Our Martech solutions service is designed to help you navigate the complex landscape of marketing technology. We can audit your current tech stack, recommend the best tools for your specific goals, and assist with the implementation and integration process.