Services > Traditional

Sometimes the old ways are best

In a digital world, traditional mediums stand out.

As part of an integrated marketing campaign, creating something tangible like billboard advertising, a TVC (television commercial), or a print ad is a powerful way to give your brand a physical presence. Traditional advertising is a great way to build legitimacy and authenticity for your brand, keeping you top of mind for consumers. Together, our creative agency can help you create the perfect traditional media campaign that will help raise awareness and connect with your audience.

Out-of-home (OOH) advertising includes executions such as posters, bus shelter ads, transit ads, and large-scale billboards. As a key part of local advertising in a city like Hong Kong, OOH is a great way to raise mass brand awareness and build trust between you and your audience through high-impact physical placements.
Print advertising is a traditional and versatile form of advertising that can include anything from posters and newspaper ads to magazine inserts and high-quality brochure design. It allows our team to explore creative executions that take advantage of beautiful graphic design and effective copywriting to deliver a more intimate experience to your audience.
Whether it’s a TVC for broadcast or a brand film for online channels, making a film is an effective way to leave a lasting impression. Our film concept services cover everything from scriptwriting and storyboarding to shoot supervision and post-production. Once we have settled on the perfect concept for you, we will hand-select the right production house that matches your budget and vision, and guide you through the production process. Videos and animations are a great way to excite your audience while delivering your brand message with high impact and memory retention.

TRADITIONAL

Frequently asked questions

Yes, very. In a world saturated with digital noise, traditional advertising like OOH and print can cut through and make a memorable impact. When used as part of an integrated marketing campaign, traditional media is highly effective for building mass brand awareness and establishing credibility in the market.
OOH (Out-of-Home) advertising refers to any visual advertising media found outside of the home. This includes everything from billboards on highways and digital screens in shopping malls to ads on buses (transit ads) and in bus shelters. It's designed to reach people when they are "on the go."
Absolutely. Our agency offers TVC concepting and production supervision services. This includes developing the initial concept and scriptwriting, managing the filming and production process, and handling post-production to deliver a broadcast-ready television commercial that captures your brand's message.
We believe the best campaigns are integrated campaigns. We can use a traditional advertising channel to drive a digital action. For example, a print ad could feature a QR code that leads to your website, a TVC could promote a specific social media hashtag, or a billboard could build awareness for a new product that is then targeted to users via paid social ads.