Reaching your audience wherever they may be

Plan, build, and run your campaign across digital channels.

At Byron McKenzie, we understand that every brand has unique needs. We carefully construct your media strategy from the ground up, approaching each challenge from your customer’s perspective. Equipped with consumer insights, our team develops tailored media plans and executes high-performance paid media campaigns that allow you to reach the right audience, in the right place, at the right moment.

As consumer behaviour is ever-changing, so too should your media strategy. We believe adaptability and flexibility are key and achieve this by working closely with our creative and copywriting teams – so that every ad variation gets you closer to your business goals.

Our Search Engine Marketing (SEM) services place your advertisements in search engine results pages (SERPs) when users search for relevant keywords. Also known as PPC (Pay-Per-Click), this is one of the most effective ways to capture high-intent traffic. Our paid search specialists build campaigns, conduct keyword research, and provide ongoing PPC management and optimisation to ensure you get quality traffic that converts.
Paid social advertising uses platforms like Facebook, Instagram and LinkedIn to display targeted ads based on user interests, demographics, and behaviours. Our paid social experts work closely with our creative team to generate engaging social media ad campaigns that drive results and grow your business.
Display advertising uses visual ads, such as banners, rich media, and video, to capture attention on websites, apps, and platforms like YouTube. Partnered with our design team, our display specialists create campaigns, including retargeting campaigns, to promote brand awareness, reinforce messaging, and drive conversions.
Programmatic advertising uses algorithms and Demand-Side Platforms (DSPs) to target and bid for ad placements in an automated and highly efficient way. Our programmatic team helps you choose the right platforms for your campaigns, helping you run more cost-efficient and effective campaigns at scale.
A successful paid media campaign starts with a solid plan. At Byron McKenzie, we help you develop a comprehensive media strategy that is tailored to your brand, target audience, and business objectives. We believe in a flexible approach where budgets, media channels, targeting, and advertising formats are adjusted based on real-time campaign performance.

MEDIA

Frequently asked questions

Paid media refers to any external advertising or marketing placement that you pay for. This includes Search Engine Marketing (SEM), paid social advertising on platforms like Instagram and LinkedIn, display advertising, and programmatic advertising. It's the fastest way to get your brand in front of a targeted audience.
The best platform depends entirely on your goals and target audience. For capturing immediate search demand, Google Ads (SEM) is often best. For B2B lead generation, LinkedIn is powerful. For visual brands, Instagram, and XiaoHongShu (XHS)/ Little Red Book are ideal. Our media strategy service helps you select the right mix of channels to maximise your return on investment.
Both aim to get you more visibility on search engines, but they work differently. SEM (or PPC) is the paid method of appearing in search results instantly. SEO (Search Engine Optimisation) is the organic process of improving your website's content and authority to rank higher naturally over time. We recommend a strategy that uses both for the best long-term results.
Your paid media budget depends on your industry, goals, and the competitiveness of the ad auction. We typically recommend starting with a test budget to gather data on performance and Cost Per Acquisition (CPA). From there, we can provide a data-driven recommendation for a budget that will allow you to scale and achieve your business objectives. Contact us for a free consultation call.